Sydney Based Italian Restaurant - Food & Beverage Industry
ser Research; Information Architecture; UI Design
Figma, Adobe Photoshop, Adobe Illustrator
Create a simple, clear and engaging customer journey 
​​​​​The restaurant's website needs to be redesigned to better connect with its audience, including building a more intuitive information architecture and developing a coherent visual language.
From the above actions, the following major problems were derived:
1. Complicated Customer Journey Map (CJM)
2. Poor Information architecture
3. Ambiguous website navigation
4. Use of Web Templates
Landing page will define audience's willingness to stay and explore the website or to move on. Best said by Will Rogers, "You never get a second chance to make a first impression". 
With that in mind and considering modern days' time-poor users, major components of this website are made available to the user in a brief, neat and organized manner at the start.
Menu is one of the main points of frustration in the original design. It was made available on multiple pages but instead of simplifying access it created confusionIn addition poor data presentation 

New Menu Page: Multiple primary UI techniques were used to divide the menu into "Dine-In" and "Take Away"
New Bookings Page: Calendar clearly reflects user's selections
New Contacts Page: A simple animated map delivers the location and distance to public transport
What constraints did I work with, and did I decide to break any? 
This restaurant opened in the middle of 2020 - Pandemic therefore it would be fair to assume "budget" be one of the major constraints, hence the emphasis was to keep the design as close to the original. 
What user needs did I focus on meeting? 
Quick and easy access to the information and providing visual feedback while interacting with the website.
Future improvements? 
An Online Order feature is an excellent addition to this website although it will introduce extra cost on the business, such as enough staff to prepare and pack the orders and arrange the pick ups, the e-commerce feature will impose operating costs. The other challenging decision would be to offer a delivery or team-up with major delivery companies.
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